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The lack of universal essences as well as primary teachings of Buddhism, Taoism and systems theory are also at the heart of Si-Qin’s motivation in using the aesthetics and imagery of advertising and commerce. In order to hedge against the idea that images can be read as the essence of contemporary ideologies, a form of stereotyping. Si-Qin instead adheres to the belief that aesthetics, like everything else, are contingently formed.
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